THE VIP focuses on the concept of intrapreneurship—encouraging innovation and entrepreneurial thinking within an organization or project, particularly in the context of independent and underground artists and startups. The podcast explores topics around creative development, business strategies, and personal growth, providing valuable insights for those navigating the entertainment industry. The V.I.P. will also take special focus on topics and conversations centered around the human aspects life such as societal pressures, self exploration, and everyday disciplines.​​